Changing their logos to a temporarily rainbow version on social media.Around the world, brands are signaling their support for the LGBTQ rights movement in their marketing, aiming to drive sales, awareness, social impressions, earned media, and employee acquisition/retention. You’ve undoubtedly noticed some extra rainbows this month. Now, during pride month 2019, cities around the world are celebrating their support for the LGBTQ community with parades, marches, parties, and festivals, all marking the 50th anniversary of the Stonewall Riots.Īnd that means we are neck-deep in pride marketing. For decades, environmental concerns has led to green-washing in an attempt to fix public image issues. Women’s rights have given rise to femvertising and faux-feminism. This is the age of woke-washing and virtue-hustling.īreast Cancer has been pink-washed.
